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News & Announcements

September, 2009
We are pleased to announce the addition of Rick Drozenski as Director of Business Development. In his new role, Rick will work on a wide variety of projects all aimed at getting the word out about Archimedia, the value it brings to clients and its core values.

"We're excited to have Rick on board. He brings tremendous experience in the industry and creativity," said Jane Simmons, Co-Founder. "Rick will thrive in our high energy, entrepreneurial and creative environment."

"The path from idea to implementation is very short at our company. Rick will see his ideas and actions immediately affect the forward progress of the company," states Mark DiPasquale, Co-Founder. "We view this economic downturn as a great time to bring on people that will help us set ourselves apart from our competition. We'll use this time to grow our companies at a faster pace than we had in good times."

Rick commented: "Jane and Mark's energy is contagious. They've built a company based on being highly responsive to customers' needs as well as the business climate that we are operating in. Plus, they have a lot of fun along the way! It's invigorating to be part of such a progressive organization."

Summer/Fall, 2009
Archimedia is proud to announce the addition of clients Shepley Bulfinch Richardson and Abbott, The BSC Group, Carol R Johnson & Associates, Odeh Engineering, and The Markley Group. "We appreciate the trust that these firms have placed in us. We look forward to working with them for many years to come" states Jane Simmons, Archimedia co-founder. "Our ability to add such great clients during these difficult times is a testament to our sound business model, our ability to listen to our clients' needs, and the creativity we have in developing programs that help firms in this difficult economic climate" adds Mark DiPasquale, Archimedia co-founder.

Archimedia serves clients in 11 states.
 
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Latest Blog Posting

Time to be Creative and Take the Long View
Posted by Mark DiPasquale
There's no debate to fact that we're in extremely difficult times. There are but a few companies that are not deeply affected by the economic meltdown. How companies react now will reveal the true character of its leaders and the organization. Most companies take a "slash and burn" reaction to the slowdown: Reduce costs, cut back on services and squeeze every bit of margin they can. Unfortunately, many decisions that are made to satisfy the short-term issues ultimately end up alienating customers and forever tarnishing their brand. It won't be until times are better that these companies find out how difficult, if not impossible, it is to re-gain former clients that felt abandoned when times were tough.

However, in any time of strife, there are always a few companies that take a completely different approach. These are the companies that focus on life after the downturn. In this case, it means an approach that is based on placing their clients' health and success ahead of their own immediate needs. This is not to suggest they ignore the issues vital to their own survival and success. It's simply a shift in mind-set. They believe that finding creative ways to help clients with their issues will set them apart from the competition and help them build life-long client relationships. In other words, sometimes the solution is to forgo the short-term in order to be positioned well for the long-term.

"Long term" is not exactly a phrase Wall Street embraces so we'll continue to see these investor-driven companies make sharp cuts in operations and service in an effort to squeeze out short-term profits. All to try and please those impatient "money guys". This is good news for the privately held, customer-centric firms! The commitment they have to the long-term will reward them on the other side of this downturn. Right now, prospective clients are more willing than ever to entertain new trading partners and to challenge the status-quo. They will choose the partners that propose innovative solutions that help them solve complicated problems and increase their profitability. And, after having been through the downturn together, they will never go back to their old "partner" ... the one that never took the time to ask them how they could help.

It's important to accept the fact that doing business the way it was 18 months ago is over. This downturn is a game-changer. People have simply figured out better, cheaper ways of doing things… they've HAD to. It is an opportunity for the nimble, creative and visionary companies to help their existing clients as well as bring on new business that will ensure their success in the future.

It comes down to execution!
Posted by Mark DiPasquale
A little over a year ago, my partner and I had a vision of building a highly focused business based on providing exceptional client service. Hours were spent developing a detailed business plan, financial projections and sales strategies that identified all the possible scenarios we might face. Then came the tricky part… EXECUTION. Even with 15 years experience, a business plan will only work if you can actually get it done. Your industry history, experience and contacts, may help you get a foot in the door but after that, you have to present a clear business case for why clients should work with you. Along the way, you need to convince banks, vendors and employees that your plan is solid and you'll be able to deliver. Then, once you get the client, you have to deliver on every aspect of what you've committed to. When you do, your clients will reward you with their loyalty and best of all, references! Now THAT is execution!
 
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